Get more leads in 2021
What are you doing to get more leads? How are you growing your business? We all know that as time goes on, competition for leads grows more intense. To get ahead of the curve and stay ahead of the pack in this ever-changing world, it’s important to take proactive steps now to ensure we’re not left behind.
At the time of writing this blog, the world is in a state of flux. Parts of the world economy is falling apart, while others are finding ways to work around it.
As an International Business Coach, I work with business owners in various industries across the globe. Let’s face it; we are all in a storm!
HubSpot recently released an article about the top marketing challenges in 2021. These include; generating leads, hiring top talent; training your team and others.
John Lee, Head of Evangelism at Microsoft Advertising, believes that generating leads is a particularly big challenge for marketers in 2021. I can attest to that! The number one thing my clients want is to get more leads, then more sales!
Most organisations are now online; the question is how do you stand out from the sea of sameness?
The reason businesses are finding it hard to generate leads is because they don’t know who they serve. I don’t mean the blanket statement about “retail customers”. I mean, putting a name and demographic to the customer, understanding them on a human level.
This is the part where I tell my clients to create a customer persona. People buy from people, not organisations. It stands to reason that people would then rather buy from someone who seems to understand them.
Creating a Customer Persona is a way of understanding your customer, putting a face to the number. Customer Personas gives one insight into the individual, their hopes, dreams, frustrations, desires and goals. This is the foundation of your business. If you do this right, then you will be able to create products and services that are customer-driven, that meets their wants and needs or that solves a problem for them.
Once we fully understand who we serve, then we can generate highly engaging content. This understanding enables you to create memorable experiences along their journey that lead them to you. Your messaging becomes clear, you start to distinguish yourself from the crowd and you are no longer in the sea of sameness.
This brings me to the second thing that is necessary but highly undervalued – a Unique Selling Proposition. What makes you Unique? How are you different from your competitors? Once you know what that is, you must articulate it in simple language so that your ideal client can understand it and recognise that there may be a need.
If you can articulate what makes you unique you can move on to creating a compelling offer that your ideal customer cannot decline.
So what does all this mean for you? If your company is struggling to find a way to stand out from the competition, we can help. Our team of experts are ready and waiting to partner with you in creating compelling offers that will drive more sales. We’ve helped many companies successfully use neuroscience insights before – don’t be afraid! Let us know if we can give you some pointers on how to create an irresistible offer that customers won’t want to pass up.
If you want to Attract Inspire and Engage High-value clients, unlock your referral potential and re-ignite your passion for business, then I invite you to book a strategy call with me.
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