Overcome Overwhelm

Posted by odettedb

If you are a human being, and you are alive right now, chances are you have experienced overwhelm. Overwhelm is something we all deal with from time to time, and as business owners, we face it more often. We can all overcome overwhelm, we just need to recognise it.

Signs that you are overwhelmed:

  • You’re not present. Your mind is everywhere, but here
  • You can’t concentrate.
  • You experience high levels of anxiety. Therefore your decision-making capabilities are limited.
  • You spend too much time in one area of your life and neglect the rest.
  • Your level of enjoyment has reduced almost to nothing.
  • You feel stressed.

Generally, overwhelm is caused by too much on our plate or too much information.

There are many reasons why we become overwhelmed; here are a few:

1. We have unrealistic expectations

2. We take on too much

3. We put too much pressure on ourselves and then talk down to ourselves

4. Perfectionism.

5. Wanting to control everything

6. Identifying yourself as an overachiever.

Ways to overcome overwhelm:

  1. Brain dump

When you feel overwhelmed, a lot is going on in your head. You don’t have mental space to think clearly because there is too much going on. It’s time to clear the clutter! Get everything onto paper or a computer. Putting pen to paper without judging the thought creates space in your mind. This process can behave a cathartic effect and will allow you to release emotions.

2. Prioritise

If you have a prioritisation method that works for you, use it. If you need some ideas prioritising, here are a few:

The 3 Ds: Delete, Delegate, and Delay.

1. Delete

Ask yourself:

  • Do I need to do this task?
  • Is this task necessary?

You may not know the answer to the questions immediately. Some trial and error may be necessary. Give it a go, see what works and what doesn’t. Before deciding to do a task, first determine if it is essential.

2. Delegate

Are you the one who has to complete the task, or can it be done by someone else? This may require that you put some trust in someone else, it may be difficult at first, but it will free up a lot of your time, so give it a chance.

3. Delay

Does this activity need to be done today? Can you postpone or delay the task?  

The Tim Ferris Method

Tim Ferris uses 3 questions:

The questions are based on the Pareto principle or the 80/20 rule.

1. What 20% of activities, responsibilities, or people will give me 80% of the results and positive emotional states I want?

Including the emotional state is essential; how you feel is just as important as what you deliver.

2. What are the 20% of responsibilities, activities or people creating the pain and negative emotional states?

Identify what is draining your energy.

3. What if this was easy?

This may lead you to get help from others, or you may find a more efficient way of completing the task.

Some more questions that will help you to prioritise are:

  • What is the most important to me?
  • What will make me happier and fulfilled?
  • What do I love doing?
  • What feels like the right thing?

3. Proactively plan your day/week. 

4. Pause or Take a Break – remember that motion manages emotion

6. Address your stinking thinking

Ask yourself:

  • Is this accurate?
  • Is this reasonable?
  • Is this helpful?

7. Spend your time wisely

Parkinson’s law says that we will use the space with activity. So if you set aside 2 hours to do your marketing, it will take you 2 hours to do that marketing. The best way to manage Parkinson’s law is by blocking out time for the things you want to get done. This means you need to plan in advance. If you are unsure about that, go back to point 3.

8. Consume Less Information

We are bombarded by information all the time! Take a step back, think about what you need to know and only cover that. Consider switching off social media for a while…

Don’t blindly assume that experts advice is right for you. Many times in the past, I’ve followed specific guidance for business, personal development, or health and found that it was not suitable for me. 

Consume enough information so that you can take action. When you take action, be aware of how this feels in your body. Does it feel like the right thing? Listen to your intuition.

9. Get for Help

Overwhelm can be overcome by getting some help. Alone we are limited in what we can achieve, but together we can change the world! 

Alone we are limited in what we can achieve, but together we can achieve great things.

10. Set Boundaries – No is a Blessed word!

You can always make more money, but you cannot make more time. Spend it wisely. When we say yes to things we didn’t want to do, we become resentful of the task and the person we are doing it for. The more significant impact on the relationship is negative. Saying “no” may sting for a moment, but the relationship will last long after the blessed “no.”

When you can offer alternatives.

If you are struggling with overwhelm, and need to find the balance between life and business we’d like to connect with you.

We’ve helped many businesses become the most popular in their industry.  We want to help you do the same!  We offer action plan sessions, during these sessions we will talk about your business and identify actions that you can take to implement and execute one strategy to grow your business in the area you believe will be most valuable. Now is the best time to prepare your business for what comes next, open economies and people who are ready to spend their stocked up cash with you.  Are you ready? Book your action plan session here.

PS: fempreneurs click here to join my private Facebook group.

Connect with me: LinkedIn; FacebookInstagram 

Become the most popular [insert your industry here] in town

Posted by odettedb

Becoming the most popular butcher, baker, candlestick maker, realtor, broker, (you name your industry) in town means you have clients coming to you even when you are not spending money on advertising. How? Client loyalty!

What is client loyalty?

It’s an ongoing positive relationship between a client and your business. It’s what drives repeat business and prompts existing clients to choose your company over another competitor.

Client loyalty is not about a single product or service. It comes from having positive interactions over time that build trust and can withstand the occasional negative interaction.

Why is client loyalty important?

First, loyal clients cost less to keep than new ones.  

Second, being loyal means, they will come back for more. Repeat clients tend to spend a more significant amount of money on your services because first-time buyers often don’t know if they can trust you. Hence, they’re not willing to take any massive risks with their purchase.

Thirdly, loyalty helps you earn their trust and endorsement to their network, which means that not only do these people reach for their credit cards but also act like walking ads!

Client loyalty programs start with a client-focused company culture since you need to build trust with them. Hence, they continue supporting you through the ebbs and flows of market trends over time.

Here are some ways you can build meaningful relationships with your clients and create lasting loyalty:

Share Your Values: Show that you care about more than just the bottom line. According to a study by Edelman, two-thirds of clients now buy based on beliefs.

Exceptional Service: Client experience is about the entire journey with your brand, make sure it’s memorable. 

Activate your most loyal clients: These people will become your brand ambassadors out in the world. You should engage with them often. Perhaps surprise existing clients with unique gifts to thank them for their loyalty, a strategy known as “surprise and delight” that can help increase retention and cultivate faithfulness.

Connect with them on a different level – community forums are a great way to do that. Share tips and tricks and nurture the relationship by providing additional support and resources. These can be in person or virtually.

Ask for feedback and use the feedback to continue to improve your service. Remember to let your clients know that you have heard them and make a few changes to enhance the experience.

We’ve helped many businesses become the most popular in their industry.  We want to help you do the same!  We offer action plan sessions, during these sessions we will talk about your business and identify actions that you can take to implement and execute one strategy to grow your business in the area you believe will be most valuable. Now is the best time to prepare your business for what comes next, open economies and people who are ready to spend their stocked up cash with you.  Are you ready? Book your action plan session here.

PS: fempreneurs click here to join my private Facebook group.

Connect with me: LinkedIn; FacebookInstagram 

Multiply on Your Maximising Resources – Part 2

Posted by odettedb

Last time we talked about how to start multiplying on the resources you worked on maximising. We covered the following areas:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients

Today we’ll talk about the next three:

  1. Olympic-Size Sales Staff
  2. Open Water Fishing 
  3. Call for Back-Up

Olympic-Size Sales Staff

Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do exactly that: direct mail marketing. 

Direct mail is a written piece of sales and informative copy that offers information about your company and your products/services to potential customers/clients. You can sales letters, brochures or proposals that can be mailed out to a list of leads. 

This approach can not only open your door to thousands of new customers/clients, it can save you thousands of dollars in advertising. 

Open Water Fishing

You have to be careful not to waste your time on clients who are simply not interested. You have to focus on bigger fish. Remember, the lessons we talked previously about how you should always be targeting higher-quality prospects. 

To do this you have to take the time to research and learn about your potential clients to make sure you are targeting the right companies to work with. Make sure they are companies who will benefit from your products/services over a long period of time. 

If you’re not sure where to start in finding big fish clients, go back over our previous lessons or look into purchasing a direct mailing list that specifically targets the clients you need. You can purchase or rent lists with name, title, job specs and contact information. This gives you a jumping off point in finding high-quality clients.

Call for Back-Up

Don’t be afraid of telemarketing. It’s a powerful tool than can be done tastefully and be highly effective. However, keep in mind, when not handled correctly can bring about negative reactions. To be successful with telemarketing you need to use these tips:

  1. Your first line of defence should be mail marketing. 
  2. Test before you start a telemarketing campaign.
  3. Set the price for your offer.
  4. Use a progressive approach with your campaign.

Progressive contact helps build trust and allow the potential customer/client to establish a positive relationship with you. These are the progressive steps you should take:

  1. Put your prospect at ease.
  2. Present your offer in a natural, conversational way.
  3. Avoid being argumentative or pushy.
  4. Always be honest.
  5. Perfect your 30-second elevator speech.
  6. Clearly state your name, business name, reason you’re calling and where you got their information.
  7. Offer the benefits of your products and services.
  8. Mention one of the features that back up the benefits.
  9. Ask preliminary questions that gives you information about the prospect.

These step-by-step methods can help you be successful with a telemarketing campaign and avoid a negative response which could stigmatise your business forever. 

This wraps up these three areas of multiplying your resources. We’ll continue with this series for the next two posts to give you all the resources you need to get the most out of your current resources.

If you need help working through any of these processes or areas, try our GUIDED TOUR to get access to our wealth of resources and tools.

Gather the troops

Posted by odettedb

Today I’d like to chat about the different types of support staff you need and what makes them so important.

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

 

All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance.

The Technician

This person represents the present and all that needs to be done for the physical aspects of the business-building process. They are the “doer”. This is usually the most visible person in the entire operation.

The Manager

This person represents the past and works to fix problems through learning from past mistakes. They are the practical side of the business and is in charge of putting together the business and overseeing the planning.

The Entrepreneur

This person represents the future and the vision for the business. They are responsible for the creative side of the business and are always considering ways to enhance products/service, business image, branding and more.

All three of these characters are essential in the success of any business and to build a solid foundation from the start, you need to work harder to find the right people to put in these roles. Obviously, you need to be one of these key people, make sure you find the role that fits your skills and talents, not necessarily what you THINK you should be doing.

This may be a hard process for you because you will need to relinquish some control over the business and instil trust in people to allow them to do their jobs.

Remember, our business coaches can help you through this entire process and teach you how to avoid falling victim to e-myths when you take our GUIDED TOUR.

Navigating the entrepreneurial myths

Posted by odettedb

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.
First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:
• Desire
• Some capital
• Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts at the gate at a record pace, but after a few miles, people start slowing and some drop out entirely. Building a successful business takes stamina and agility.
The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.
Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.
The emotions that occur, in order, are:
• Exhilaration
• Exhaustion
• Despair
• Sense of self-loss

This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the know-how. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.
Use our GUIDED TOUR to get the business coaching you need to avoid feeling overwhelmed and defeated.