We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.
First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:
• Some capital
• Projected a targeted profit
This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts at the gate at a record pace, but after a few miles, people start slowing and some drop out entirely. Building a successful business takes stamina and agility.
The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.
Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.
The emotions that occur, in order, are:
• Sense of self-loss
This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the know-how. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.
Use our GUIDED TOUR to get the business coaching you need to avoid feeling overwhelmed and defeated.
There are three critical areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
The key to public relations lie in:
- Public relation or publicity
With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally compelling. Online marketing is as, if not more, important as conventional media.
Here are the steps to get noticed by the media:
- Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
- Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
- Put your press release in professional formatting. With press releases, you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
- Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forget to include relevant blogs, ezines, press release submission sites and to industry professionals.
More importantly than a perfect press release, is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life, the media and public will be interested.
If you have a connection (or the ability to get a link) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information and then follow up with media outlets to make sure they are publicizing that information.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham
Our GUIDED TOUR can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.
When you get in your car, you know where you are going, you have a destination in mind. Your business should be run in the same way. What is your business goal? Where are you taking your business? What is the higher purpose for doing what you are doing?
Clarity on your goal will increase the likelihood of achieving them.
“What do you want to achieve at the expense of all other options available to you?”
Answering these questions will help you gain clarity on your goals.
- If I won the lottery tomorrow, how would it change my life?
- If I knew I was going to die in 12 months… what would I do day to day?
- What do I enjoy doing the most?
- Who do I currently spend the most time with?
- Who do I most enjoy spending time with?
- Who pushes me to ‘think bigger?’
- What is a dream accomplishment that I’ve been afraid to try?
- What are my primary three financial goals?
- What are my primary three career goals?
- What are my primary three health goals?
- What are my three biggest worries?
- What would I like them to say at my funeral?
The more clarity you get around your goals, the easier it becomes to move towards and ultimately accomplish them.
Remember a Mammoth goal is achieved with the first small step.
The journey of a thousand miles begins with a single step.
Amazon.com was just an ‘idea’ in Jeff Bezos’ head not too long ago.
Apple was a figment of Steve Jobs’ imagination.
Google was a University project.
The sky is the limit!
Your business success is our passion. Check out our Guided Tour to find out how we can help you get to the next level.
I was privileged to be part of a conversation with local business leaders this week. One of the attendees asked, “How do you anticipate something like COVID so that your business survives beyond the crisis?”
My very first instinct was BCP (business continuity planning) should go a long way. Most businesses don’t have it in place, but thinking through the process will help with the anticipation thinking.
Then Kodak came up in conversation, and you see Kodak thought they were in the film making business when they were in the memory-making business. So what went wrong? In my opinion, Kodak didn’t understand their customers, what their needs, expectations and goals were. The problem they were solving was capturing the memories, not printing films.
So what does this mean for business owners?
- Understand your customer, be crystal clear about who you are serving
- What are their needs?
- What are their expectations- remember you do not just create these
- What goal are they trying to achieve?
- Design your solution around the goals, needs and expectations of your customers, think about the assumptions you are making about your customers, their needs, expectations and goals.
- Validate your hypotheses with your customers
- Create quick solutions which you test and refine
Remember that needs are continually changing, so understanding your customer is an ongoing exercise, not a once-off event.
If we know our customers and keep an eye on them, care about them, understand how we deliver for them, then we will be able to create solutions that set us apart from those who don’t understand the role they play in their customers’ lives.
You could argue that we should have anticipated Covid-19, every hundred years or so the world has faced pandemics of some sort, if this is true then I think if we fully understand our customers and the role we play, then we can weather the storm.
Use our GUIDED TOUR to create your market dominating position.
Telemarketing – not the anti-christ
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With success, direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Here are the key steps to putting together a highly effective direct mail marketing program:
- List all benefits customers will get from the purchase of your products and services.
- Pick the single most powerful benefit out of that list.
- Build an attention-getting headline around that benefit. Remember to use emotion-fulfil the desire to be young, wealthy, desired, popular or successful.
- Develop a sales letter using the headline you created to grab attention, provide information and motivate customers to act.
- Put together supplementary items, such as a brochure, order form, reply envelope or note that encourages them to read the letter.
- Rent or purchase a mailing list.
- Compare the cost of mailing vs. cost per order.
- Continue to test and refine your direct mail marketing plan.
You can see how direct mail marketing can help you find a local or even country-wide target market to send letters or postcards to and draw in new clientele and customers. Fine-tuning your marketing campaign will bring better results and therefore lower the overall cost of the campaign.
To be successful in telemarketing, you need to:
- Put together a plan, so you know exactly what you want to accomplish during the call.
- Develop a list of topics to discuss and the questions you want to present around these topics.
- Input verbiage checking to see if you are calling at a good time.
- Include enough questions to keep the conversation interesting, but not too many to sound like you are interrogating.
- Start with broad questions and narrow your focus as the conversation continues.
- Offer feedback to show them you are paying attention and appreciate their time.
- Don’t insult their intelligence or manipulate them.
- Listen first, talk second.
- Be relaxed and conversational.
Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together an honest, personal and effective telemarketing campaign that is endearing, informative and gets the job done. Think of how you would want to be treated on a marketing call. Ask your friends and family what they hate most about the telemarketing calls they get and work hard to craft your plan in a better way.
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding. Our GUIDED TOUR offers the resources and tools you need to work through these processes and put together the best marketing plan you can.