Overcome Overwhelm

Posted by odettedb

If you are a human being, and you are alive right now, chances are you have experienced overwhelm. Overwhelm is something we all deal with from time to time, and as business owners, we face it more often. We can all overcome overwhelm, we just need to recognise it.

Signs that you are overwhelmed:

  • You’re not present. Your mind is everywhere, but here
  • You can’t concentrate.
  • You experience high levels of anxiety. Therefore your decision-making capabilities are limited.
  • You spend too much time in one area of your life and neglect the rest.
  • Your level of enjoyment has reduced almost to nothing.
  • You feel stressed.

Generally, overwhelm is caused by too much on our plate or too much information.

There are many reasons why we become overwhelmed; here are a few:

1. We have unrealistic expectations

2. We take on too much

3. We put too much pressure on ourselves and then talk down to ourselves

4. Perfectionism.

5. Wanting to control everything

6. Identifying yourself as an overachiever.

Ways to overcome overwhelm:

  1. Brain dump

When you feel overwhelmed, a lot is going on in your head. You don’t have mental space to think clearly because there is too much going on. It’s time to clear the clutter! Get everything onto paper or a computer. Putting pen to paper without judging the thought creates space in your mind. This process can behave a cathartic effect and will allow you to release emotions.

2. Prioritise

If you have a prioritisation method that works for you, use it. If you need some ideas prioritising, here are a few:

The 3 Ds: Delete, Delegate, and Delay.

1. Delete

Ask yourself:

  • Do I need to do this task?
  • Is this task necessary?

You may not know the answer to the questions immediately. Some trial and error may be necessary. Give it a go, see what works and what doesn’t. Before deciding to do a task, first determine if it is essential.

2. Delegate

Are you the one who has to complete the task, or can it be done by someone else? This may require that you put some trust in someone else, it may be difficult at first, but it will free up a lot of your time, so give it a chance.

3. Delay

Does this activity need to be done today? Can you postpone or delay the task?  

The Tim Ferris Method

Tim Ferris uses 3 questions:

The questions are based on the Pareto principle or the 80/20 rule.

1. What 20% of activities, responsibilities, or people will give me 80% of the results and positive emotional states I want?

Including the emotional state is essential; how you feel is just as important as what you deliver.

2. What are the 20% of responsibilities, activities or people creating the pain and negative emotional states?

Identify what is draining your energy.

3. What if this was easy?

This may lead you to get help from others, or you may find a more efficient way of completing the task.

Some more questions that will help you to prioritise are:

  • What is the most important to me?
  • What will make me happier and fulfilled?
  • What do I love doing?
  • What feels like the right thing?

3. Proactively plan your day/week. 

4. Pause or Take a Break – remember that motion manages emotion

6. Address your stinking thinking

Ask yourself:

  • Is this accurate?
  • Is this reasonable?
  • Is this helpful?

7. Spend your time wisely

Parkinson’s law says that we will use the space with activity. So if you set aside 2 hours to do your marketing, it will take you 2 hours to do that marketing. The best way to manage Parkinson’s law is by blocking out time for the things you want to get done. This means you need to plan in advance. If you are unsure about that, go back to point 3.

8. Consume Less Information

We are bombarded by information all the time! Take a step back, think about what you need to know and only cover that. Consider switching off social media for a while…

Don’t blindly assume that experts advice is right for you. Many times in the past, I’ve followed specific guidance for business, personal development, or health and found that it was not suitable for me. 

Consume enough information so that you can take action. When you take action, be aware of how this feels in your body. Does it feel like the right thing? Listen to your intuition.

9. Get for Help

Overwhelm can be overcome by getting some help. Alone we are limited in what we can achieve, but together we can change the world! 

Alone we are limited in what we can achieve, but together we can achieve great things.

10. Set Boundaries – No is a Blessed word!

You can always make more money, but you cannot make more time. Spend it wisely. When we say yes to things we didn’t want to do, we become resentful of the task and the person we are doing it for. The more significant impact on the relationship is negative. Saying “no” may sting for a moment, but the relationship will last long after the blessed “no.”

When you can offer alternatives.

If you are struggling with overwhelm, and need to find the balance between life and business we’d like to connect with you.

We’ve helped many businesses become the most popular in their industry.  We want to help you do the same!  We offer action plan sessions, during these sessions we will talk about your business and identify actions that you can take to implement and execute one strategy to grow your business in the area you believe will be most valuable. Now is the best time to prepare your business for what comes next, open economies and people who are ready to spend their stocked up cash with you.  Are you ready? Book your action plan session here.

PS: fempreneurs click here to join my private Facebook group.

Connect with me: LinkedIn; FacebookInstagram 

Become the most popular [insert your industry here] in town

Posted by odettedb

Becoming the most popular butcher, baker, candlestick maker, realtor, broker, (you name your industry) in town means you have clients coming to you even when you are not spending money on advertising. How? Client loyalty!

What is client loyalty?

It’s an ongoing positive relationship between a client and your business. It’s what drives repeat business and prompts existing clients to choose your company over another competitor.

Client loyalty is not about a single product or service. It comes from having positive interactions over time that build trust and can withstand the occasional negative interaction.

Why is client loyalty important?

First, loyal clients cost less to keep than new ones.  

Second, being loyal means, they will come back for more. Repeat clients tend to spend a more significant amount of money on your services because first-time buyers often don’t know if they can trust you. Hence, they’re not willing to take any massive risks with their purchase.

Thirdly, loyalty helps you earn their trust and endorsement to their network, which means that not only do these people reach for their credit cards but also act like walking ads!

Client loyalty programs start with a client-focused company culture since you need to build trust with them. Hence, they continue supporting you through the ebbs and flows of market trends over time.

Here are some ways you can build meaningful relationships with your clients and create lasting loyalty:

Share Your Values: Show that you care about more than just the bottom line. According to a study by Edelman, two-thirds of clients now buy based on beliefs.

Exceptional Service: Client experience is about the entire journey with your brand, make sure it’s memorable. 

Activate your most loyal clients: These people will become your brand ambassadors out in the world. You should engage with them often. Perhaps surprise existing clients with unique gifts to thank them for their loyalty, a strategy known as “surprise and delight” that can help increase retention and cultivate faithfulness.

Connect with them on a different level – community forums are a great way to do that. Share tips and tricks and nurture the relationship by providing additional support and resources. These can be in person or virtually.

Ask for feedback and use the feedback to continue to improve your service. Remember to let your clients know that you have heard them and make a few changes to enhance the experience.

We’ve helped many businesses become the most popular in their industry.  We want to help you do the same!  We offer action plan sessions, during these sessions we will talk about your business and identify actions that you can take to implement and execute one strategy to grow your business in the area you believe will be most valuable. Now is the best time to prepare your business for what comes next, open economies and people who are ready to spend their stocked up cash with you.  Are you ready? Book your action plan session here.

PS: fempreneurs click here to join my private Facebook group.

Connect with me: LinkedIn; FacebookInstagram 

Get more leads in 2021

Posted by odettedb

What are you doing to get more leads? How are you growing your business? We all know that as time goes on, competition for leads grows more intense. To get ahead of the curve and stay ahead of the pack in this ever-changing world, it’s important to take proactive steps now to ensure we’re not left behind.

At the time of writing this blog, the world is in a state of flux. Parts of the world economy is falling apart, while others are finding ways to work around it.

As an International Business Coach, I work with business owners in various industries across the globe. Let’s face it; we are all in a storm! 

HubSpot recently released an article about the top marketing challenges in 2021. These include; generating leads, hiring top talent; training your team and others.

John Lee, Head of Evangelism at Microsoft Advertising, believes that generating leads is a particularly big challenge for marketers in 2021. I can attest to that! The number one thing my clients want is to get more leads, then more sales!

Most organisations are now online; the question is how do you stand out from the sea of sameness?

The reason businesses are finding it hard to generate leads is because they don’t know who they serve. I don’t mean the blanket statement about “retail customers”. I mean, putting a name and demographic to the customer, understanding them on a human level. 

This is the part where I tell my clients to create a customer persona. People buy from people, not organisations. It stands to reason that people would then rather buy from someone who seems to understand them.  

Creating a Customer Persona is a way of understanding your customer, putting a face to the number. Customer Personas gives one insight into the individual, their hopes, dreams, frustrations, desires and goals. This is the foundation of your business. If you do this right, then you will be able to create products and services that are customer-driven, that meets their wants and needs or that solves a problem for them.  

Once we fully understand who we serve, then we can generate highly engaging content. This understanding enables you to create memorable experiences along their journey that lead them to you. Your messaging becomes clear, you start to distinguish yourself from the crowd and you are no longer in the sea of sameness.

This brings me to the second thing that is necessary but highly undervalued – a Unique Selling Proposition. What makes you Unique? How are you different from your competitors? Once you know what that is, you must articulate it in simple language so that your ideal client can understand it and recognise that there may be a need.

If you can articulate what makes you unique you can move on to creating a compelling offer that your ideal customer cannot decline.    

So what does all this mean for you? If your company is struggling to find a way to stand out from the competition, we can help. Our team of experts are ready and waiting to partner with you in creating compelling offers that will drive more sales. We’ve helped many companies successfully use neuroscience insights before – don’t be afraid! Let us know if we can give you some pointers on how to create an irresistible offer that customers won’t want to pass up.

If you want to Attract Inspire and Engage High-value clients, unlock your referral potential and re-ignite your passion for business, then I invite you to book a strategy call with me.  

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Search & Implement

Posted by odettedb

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.

As you’re researching word of mouth, there are some questions you need to ask along the way:

What are the users willing to tell the non-users?

  • Exactly how do your customers describe your product?
  • What are the non-users willing to ask the users?
  • What are the things they need to know but are unwilling to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger purchase?
  • Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
  • Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favour and how will you deliver them?

There are two main reasons why word of mouth research is so important:

  1. To get the real impression and feedback from customers
  2. To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model.

2-2-2- Model

What this breaks down to is:

  • 2 groups of customers
  • 2 focus groups of prospects
  • 2 mixed groups (enthusiasts & sceptics)

In these groups you need to ask the following questions:

  1. What would you tell a friend?
  2. How would you persuade a sceptic?
  3. What questions would you anticipate from a sceptic?
  4. How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but by an independent party to avoid adding pressure to the situation.

We’re going to transition a bit and talk about how to construct a word of mouth campaign. First, we’ll talk a look at the essential ingredients you need to put together a campaign. These ingredients are:

  • A superior product
  • A way of reaching key influencers in your marketplace
  • A cadre of experts willing to bat for you
  • A large number of enthusiastic consumers
  • A way of reaching the right prospects
  • One or more compelling stories that people will want to tell to illustrate your product’s superiority
  • A way to substantiate, prove, or back up your claims and how the product will work in the real world
  • A way for people to have direct, low-risk experience, a demo, sample, or free trial
  • A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from strong word of mouth programs. Some of these situations are:

  • When there are credibility problems
  • When there are breakthroughs
  • When there are marginal improvements
  • Where the product has to be tried in large numbers or overtime
  • Where there is a high risk in trying the product
  • With older or mature products that have a news story that people tend to ignore
  • With unfair competitive practices such as spreading rumours, or telling lies about your product
  • When there are governmental or other restrictions on what you may say or claim directly

While most of the word of mouth tactics are positive for your word of mouth program, there are a few products to avoid using in this program. They are:

  • Products where a seminar would not provide meaningful added value
  • Products that can’t be tried and where there is no consensus among experts
  • Products that are clearly inferior, without having a compensating superiority for similar products
  • Products that are so personal or emotional that rational discussion is irrelevant to the decision
  • Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our GUIDED TOUR to get all the help you need with our top-notch resources and tools.

If you want to explore ways of working with us book your free discovery session.

The science of memes

Posted by odettedb

 Today I’d like to discuss the science of memes and how spreading ideas around and through society is ingrained in humans.

Memes

This refers to types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or services when they feel protected and reassured by the masses.

It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main situations where this occurs. They are:

  1. Crisis
  2. Mission
  3. Problem
  4. Danger
  5. Opportunity

Think of evangelism. This is a prime example of people not only spreading the word, but convincing people to jump on board and start to spread the word themselves. To do this effectively, you need to incorporate a few key things that always catch people’s eye:

  • Sex
  • News
  • Unique Results
  • The Unusual
  • Helping Others
  • Secrets

Next, we are going to switch gears a little and talk about viral marketing. While traditional marketing can be used to your advantage, the reality is viral and online marketing is the king of the castle. You can spread the word online like the plague if you know what to do. Here are some simple steps to do this:

  1. Find an interesting idea
  2. Make it easy for people to experience or trial
  3. Spread the idea while people who are in close contact with others
  4. Take advantage of existing communication methods
  5. Develop the way of trying your product in such a way that it automatically draws more try-ers

 

Some great places to use viral marketing are:

  • Geocities
  • eBay
  • Roger Wilco
  • ICQ
  • AOL Instant Messenger
  • MSN Instant Messenger
  • Winamp
  • Hotmail
  • “Tell A Friend” Buttons
  • E-Greeting Cards

There are six things everyone should be doing to benefit from word of mouth on the Internet:

  1. Put WOM components on your website.
  2. Assign people to monitor your viral marketing.
  3. Place testimonials in different places on your website to walk a customer through the purchasing cycle.
  4. Set up an email marketing campaign.
  5. Stay up to date on what products and services the experts in your industry are recommending.
  6. Use your website to demonstrate the great ways people are using or finding success with your products and services.

Here are other non-viral Internet opportunities to explore:

  • iPhone’s
  • Handheld PC’s
  • Blackberrys
  • And other well connected electronic devices

This wraps up the lesson on traditional and viral marketing. If you need help putting together any of the plans or successes in this lesson, try our GUIDED TOUR to get all the help you need to put these plans into action.

If you are ready to take the next step in your business book your exploration session today!